Our Story
In the Nineteen Twenties and 1930s, Bob Brownell was once a middle-America businessman who owned and managed a gasoline station and sandwich save in his small hometown, Montezuma, Iowa. In his free time, Bob was once a committed shooter and outdoorsman who loved repairing and customizing firearms. He started out by means of working on his very own guns, however information of his Genius unfold shortly and he quickly started accepting jobs from friends. By 1938, his gunsmithing interest was once making profits, so Bob brought part-time gunsmith to his listing of businesses.
As the gunsmithing enterprise persevered to grow, so too did Bob’s want for suitable great tools. He searched the few gun grant catalogs handy at the time, however got here to the conclusion that some of the most crucial equipment simply could not be bought anywhere. When he did locate equipment and merchandise that worked, he offered extras to promote to fellow gunsmiths who had been additionally having difficulties discovering supplies.
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The first Brownells catalog, Number One, used to be despatched to clients in 1947 exhibiting the company’s first motto, “The First and Only Complete Gunsmiths’ Supply House in the World.” Bob’s dedication wasn’t constrained to product selection. He realized that being sincerely positive the client used to be glad and properly taken care of had been equally important. Those values, which stay the focal factor of the enterprise today, served him well, and by way of 1951 he closed down the gunsmithing store to listen full-time on imparting components to gunsmiths throughout the United States.
Bob’s son Frank labored in the commercial enterprise as a teenager, and then rejoined the corporation in 1964 after returning from serving in the United States Navy. Frank’s schooling in journalism and advertising, coupled with the management abilities he received in the military, served the employer properly as he labored alongside his father. Throughout the Nineteen Sixties and 1970s, Brownells delivered greater products, employed extra personnel and despatched out greater catalogs. All of this increase intended the organisation wanted to locate a new home, due to the fact the transformed film theatre it was once working in used to be too small.
In 1973, Brownells moved into its first purpose-built facility, the place it stays today. As the organization persisted on its course of success, the new constructing had been multiplied twice through 1980.
The Brownell constructing in Montezuma, IA. Now domestic to Crow Shooting Supply.
In 1983, Bob moved to the Chairman of the Board position, and named Frank the President of Brownells. By then the employer was once gaining a lot of interest and was once viewed the undisputed chief in the gunsmithing furnish industry. The Research and Development component of the enterprise used to be checking out fashions and constructing the latest, most revolutionary equipment on the market. The now legendary Brownells Gun Techs™, made up of the nice and most skilled gunsmiths recruited from throughout the U.S., made a actual title for themselves as greater and greater clients referred to as looking for their relied on advice. The Nineteen Eighties additionally marked Brownells’ entry into the gun components market.
As was once the case with many companies, the Nineteen Nineties ushered in an all-new wave of technological know-how for Brownells. With Bob’s passing in 1991, it used to be all up to Frank, now President/CEO, to oversee this essential transition from hand-assembling catalogs and handwriting orders to conducting commercial enterprise the usage of computerized structures and the Internet. Though science used to be very tons a phase of the Brownells culture, Frank endured to insist on open, honest, one-on-one purchaser service.
Under Frank’s direction, the boom endured quite all through the 1990s, and the gun components and add-ons business, alongside with the gunsmithing resources persisted to thrive. As a result, the enterprise earned its title as The World’s Largest Supplier of Firearms Accessories and Gunsmithing Tools™.
The “new era” of Brownells arrived when Frank’s son Pete joined the enterprise in 1997. An skilled and tech-savvy businessman, Pete noticed possibilities to thrust the business enterprise even similarly into the technological age. Named Vice President in 2000, Pete oversaw the profitable implementation of the Brownells website, www. brownells.com. This furnished clients round the world extraordinary get admission to to Brownells substantial decision of products.
Brownells’ success, thru each mail-order and Internet transactions, persevered previous the flip of the century. Frank and Pete started discussions about how to attain even greater customers. The herbal growth vicinity appeared to be reloading and longrange, precision shooting. While determining how nice to enter that market, they discovered the Fort Wayne, Indiana primarily based supplier, Sinclair International – a business enterprise that embodied Brownells spirit of imparting high-quality, lifetime-guaranteed merchandise and second-to-none purchaser service. Frank and Pete bought Sinclair International in 2007, which continues to be a precious addition to the Brownells household of companies.
Pete used to be named Brownells President in 2008, as Frank moved to the Chief Executive Officer’s position. That identical year, the enterprise noticed extraordinary boom and again, as Brownells brought greater personnel and products, it confronted a acquainted hassle – now not adequate space. Though a quantity of additions and renovations had been made to the constructing because 1980, plans commenced for a most important warehouse growth that was once achieved in 2010.
A direct end result of massive quantities of patron input, the organization delivered every other principal product class in 2011 – ammunition. Until then, Brownells carried truly each section that one would want to fix, elevate or customise a firearm, however nothing to shoot from it. Since its introduction, ammunition has been one of most famous product classes with Brownells ever-expanding client base. By 2012, Brownells used to be once more going for walks out of room for each personnel and products. With no property ultimate to enlarge at its 39-year-old facility in Montezuma, Brownells introduced a massive warehouse and workplace facility enlargement in close by Grinnell, Iowa, scheduled to open in late 2013. While the employer will stay headquartered in Montezuma, the new facility will supply it even greater functionality to enlarge its product line and will furnish closer, quicker get entry to to a foremost Interstate highway, which will allow a greater streamlined delivery process.
With the enterprise persevering with to develop at an splendid rate, Frank and Pete determined that a greater environment friendly company shape was once crucial to proceed serving clients to the satisfactory of the company’s ability. Therefore, Frank moved into the Chairman of the Board submit and Pete ascended to the Chief Executive Officer’s position.
Selection & Service
Three generations in the past Bob Brownell situated our corporation on these three phrases Selection, Service, and Satisfaction. More than seventy years later our sturdy basis nonetheless rests upon these phrases (read about our history)
For over eighty five years, Brownells has been offering great Gunsmithing tools, gun components and carrier to the firearms industry. For all however two of these years, there has been a steady company image, the rectangular horizontal structure of our catalog and the graphical format of our Brownells logo. For all of these years, these two uniquely, identifiable merchandise have stood for our promise of service, choice and satisfaction.
Selection – Over 50,000 gun parts, tools, and supplies; the entirety you want all in one place.
Factory components from fifteen of the industry’s main firearms manufacturers
Rifle, shotgun, and handgun parts, equipment & accessories
Bluing & refinishing materials
Books, videos, & references
Sights, scopes, & mounts
And a lot more
When you have viewed the horizontal catalog, you have to recognize barring a real looking doubt that you are ordering from a organization that locations consumer values first, cares deeply about the resolution of fantastic merchandise and has a deep dedication to client satisfaction.
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