Out of love for our son

Is there something greater stunning for mother and father than understanding their baby will lead a happy, confident, and healthful life?

Like everyone, we hope that our son and his technology will stay in a peaceful, free world – with the identical privileges we have.

Shortly after his birth, we observed out what occurs to disposable diapers after they are used. This started out a trip with many ups and downs that we had in no way even dreamed of before.

It all commenced with Nele’s question, “Have you ever idea about the usage of fabric diapers for Fiete”?

We did not know…

Half a yr later, Nele and I have been to launch a startup that produces fabric diapers.

I nonetheless bear in mind the issues I had in my mind. Isn’t it unhygienic? Do they truely maintain up? Isn’t it distinctly complex?

But first, our son used to be born – and it used to be the most exquisite element that may want to manifest to us.

We at the beginning used disposable diapers ourselves

But the day by day bag of used diapers was once a heavy burden to bear.

Then we watched a documentary which confirmed what takes place to discarded disposable diapers. To maintain it short: They can not be definitely incinerated. The closing poisonous mass is disposed of in former mines.

We felt sick.

We researched fabric diapers and ordered a condominium set with many specific types.

To hold it brief again: That didn’t work for us either. The diapers have been elaborate to use, regularly leaked, and weren’t specifically stylish.

Shall we begin a business?

Nele comes from the trend industry, and I (Leon) was once already engaged in entrepreneurship. So we stated to ourselves: Let’s supply it a try, it should be a incredible fit. Nele builds our operations (procurement, logistics, product development), and I (Leon) center of attention on marketing. And our power was once and nonetheless is immense. It is notably pleasing to understand how a good deal plastic waste dad and mom have already avoided with Judes. It’s a notable feeling to recognize how many toddlers have material as an alternative of plastic on their skin. We already felt that lower back then, even when Judes didn’t exist yet.

Leon von Klitzing, co-founder of Judes Family, with his son stitching a material diaper
Our Goal: To increase the world’s most easy-to-use fabric diaper.

I (Leon) am the innovative one out of the two of us. I’m additionally the one who is now not true with their hands. For me, it has to be so easy that no guidelines are needed.

Therefore, I used to be the benchmark for our diapers. If I can function them, then they are easy enough.

We appeared at simply about each diaper company in the world and let their first-rate elements encourage us.

We launched a marketing campaign at some stage in improvement the place our dad and mom ought to pre-order at a constant price. Through this, our first mother and father helped us with the financing.

But then some thing befell that was once no longer supposed to happen.
We have been on the brink of bankruptcy.

We had developed a material that was once rather thin, very soft, and at the equal time extraordinarily absorbent.

The improvement of this cloth was once difficult and fee us a mid-five-figure sum.

As we got here to realize, even for famend material producers like our former supplier, it is now not handy to create a diaper in our design. It became out that we could not use the cloth for our diaper due to the fact the producer demanded too excessive a charge for releasing the material to us.

This segment brought about us pretty a few sleepless nights.
Never

did we suppose at that second that we would quickly turn out to be the most endorsed fabric diaper in the German-speaking world.

Perhaps it used to be for the best. Because it supposed we had to search again, discover a virtually top manufacturer, and set up appropriate high-quality management.

Over the previous three years, a lot has happened

We’ve acquired a lot of remarks and realized a excellent amount.

Every month we make a small enchancment to our diapers, and there is nonetheless a lengthy listing of optimizations to be made in the coming months and years.

At the equal time, we have stayed authentic to ourselves. We have created a finely-tuned, well-coordinated system, ensuing in vast delivered price for our parents.

Those who favor to mix our diapers with different diaper structures ought to reflect onconsideration on a one of a kind brand. We can’t now not warranty that Judes diapers would characteristic optimally in that arrangement.

Those who commit thoroughly to Judes will discover that Diapering sustainably can be very convenient and even enjoyable.
Nevertheless, we can infrequently agree with that…

…now over 20,000 dad and mom use Judes and we get hold of a lot of enthusiastic comments each and every day.

We have no investors, nordo no longer layout to. We choose to construct a sustainable household commercial enterprise – continually with the aim of creating the easiest fabric diaper in the world.

We are happy to be impartial and this has allowed us to have our son with us for the previous three years and spend a lot of time with him.

During this period, Nele and I labored four hours a day each. While one worked, the different spent time with our son.

We would have in no way managed this except the preliminary aid and all the useful and integral comments from our mother and father and our magnificent team.