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Our Story

Socks are how we encourage and categorical ourselves. But whilst clothing shifted toward ‘active wear’ to praise energetic lifestyles, we observed that socks had been left behind. To resolve this problem, we set out to create a pair of socks that meet the technical needs of expert athletes, paired with top class graph and remedy for any occasion. Out of a five hundred sq/ft basement in 2016, our first pair of socks have been created. Now 5-years later and hundreds of thousands of pairs sold, we stay targeted on chronic innovation and perfecting our all-day overall performance products.


Our dedication to overall performance is our most strongly held value, and we follow it throughout the board. We operate strongly as a crew in the way we exhibit up, as a company in our targeted mission, and in our dependable and numerous product offering.

Originality is our differentiator and is performed thru our dedication to design. We trust that self-expression is a effective driver, and our product opinions are a testomony to that. We are stimulated via our neighborhood and they are stimulated by way of one another.

We’re dedicated to mitigating and being to blame for our societal and environmental impact. We’re in a lucky role the place we can prioritize sustainability—we have the drive, resources, and the loyal neighborhood to do so.