Online brokerage and crypto exchange businesses are highly competitive and commoditized.
Brokers in particular have raced to the bottom and no longer can use commission discounts or pricing to differentiate.
Almost all brokers and exchanges provide platforms for traders to use, however retail traders generally don’t use them – instead opting for third party tools such as TrendSpider.
This dichotomy (zero commissions + investor affinity for third party tools) compounds the competitive dynamics and makes them even more challenging for providers.
Give your traders access to the TrendSpider platform as a value-add
- Improve competitive differentiation and improve web-to-account conversion rates.
- Enhance stickiness of customers and reduce the chances they will cancel (because their preferred tools are now linked to their brokerage account)
- Increase trading volume and thus PFOF revenues and the LTV of your retail trading accounts.
- Give retail users access to institutional grade market analysis software to help be more competitive in the markets and thus improve their overall satisfaction.