SHEIN is a international trend and life-style on-line retailer dedicated to making the splendor of trend available to all. We use on-demand manufacturing science to join suppliers to our agile furnish chain, lowering inventory waste and enabling us to supply a range of cheap merchandise to clients round the world. From our world offices, we attain clients in extra than a hundred and fifty countries. To research extra about SHEIN, go to

Our Story
We consider that the splendor of trend must be available to everyone, no longer just the privileged few. When the enterprise was once based in 2012, we seen that trend businesses had to select between presenting desire or lowering stock stress and waste. So, we set out to alternate that by using main the improvement of choice approaches and applied sciences to deliver trend into the future.
Our clients are at the core of our enterprise model, using our boom to a crew of almost 10,000 personnel serving extra than one hundred fifty international locations inside much less than a decade. Our digital-first mannequin meets clients where they are: on cell devices, on line and on social media. We have grow to be one of the most famous buying apps and proceed to have interaction clients by means of offering more than one content material streams without delay inside the SHEIN platform and turning in the quality on line buying experience.
Making the Beauty of Fashion Accessible to All
Consumers no longer observe a unified general of what is regarded “fashionable” or “beautiful”. We consider that the garments we put on replicate our personalities and we prefer to empower anybody to discover and specific their individuality. To do this, SHEIN creates a huge vary of alternatives to suit any temper or occasion. 30% off for new and existing Shein app users

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Driving Technological Innovation
SHEIN’s mission is to serve as a chief in the enterprise and convey trend into the modern-day era. We appoint trendy applied sciences and approaches in our sketch and sourcing to remain well-informed of what is in-demand through consumers, produce items in a well timed manner and supply the merchandise shortly to somewhere in the world. By creating proprietary logistics and ecommerce technology, we are disrupting the trend house and enhancing effects for manufacturers, suppliers and consumers.
Digitally Empowered Agile Supply Chain
To meet demand, we have constructed a wholly digital grant chain that seamlessly and shortly offers merchandise to our clients worldwide. We use proprietary software program to song income and speak with our factories in actual time to order in small batches. Our digital furnish chain is the core of our enterprise mannequin and empowers us to provide a broad vary of on-trend patterns besides developing immoderate stock waste or making clients wait weeks for their orders to be fulfilled.

Our Impact

We have the energy to envision a higher future and the wish to pace towards it. We are working difficult to power persevered growth towards our sustainability and social commitments, and amplify transparency as we understand the position SHEIN can play in helping the communities we attain and the surroundings we all share.

“Everyone deserves a greater equitable and sustainable future. And I am assured that SHEIN can emerge as a catalyst for that transition.”

Sky Xu, Co-Founder and CEO of SHEIN

Our ambition starts offevolved first and essential inside our company. Through collaboration, innovation and determination, we consider we can speed up our experience toward a sustainable future available to all. Our basis consists of three strategic pillars and 9 key priorities. We name our strategy evoluSHEIN:
Our Memberships and Collaborations

We accept as true with enterprise development is pleasant carried out via collective motion and partnerships. Together, we have the capability to have an impact on actual change.

Apparel Impact Institute
Textile Exchange
The Mekong Club
United Nations Global Compact
World Circular Textiles Day

American Apparel & Footwear Association
California Chamber of Commerce
Indiana Chamber of Commerce


Equitable Empowerment

People are at the core of our business. We are dedicated to presenting possibilities for human beings throughout the SHEIN ecosystem to get entry to their full possible whilst retaining integrity, inclusivity and admire for all. With this in mind, we aspire to be:

A favored company for client self-expression
A top-ranking organisation for world Genius
A favored manufacturer accomplice for innovative intelligence collaborations
A preferred, accountable buying accomplice for suppliers



We are dedicated to decarbonizing our grant chain, sourcing accountable substances and defending biodiversity and animal welfare. We have set objectives to minimize the environmental footprint of our merchandise and facilities, including:

Reduce our greenhouse gasoline emissions (scopes 1, two and 3) with the aid of 25% through 2030
Become carbon-neutral in scope two through 2030
Source a hundred percent forest-safe viscose and paper-based packaging via 2025
Ensure all packaging incorporates 50% favored substances via 2030
Source 50% of SHEIN branded merchandise thru evoluSHEIN via Design by using 2030, our initiative that objectives to promote accountable substances and manufacturing strategies by way of repurposing material surplus, delivery merchandise in sustainable content material and more.


Waste-less Innovation

We are dedicated to continually enhancing our approaches to limit waste and allow a round future, which starts offevolved with leveraging our on-demand manufacturing mannequin to limit waste. Our dreams are to:

Engage the majority of SHEIN’s customers in circularity by means of 2025
Become a international chief in rescuing deadstock substances from turning into waste
Establish a entirely round cloth furnish chain via 2050 in alignment with our World Circular Textile Day dedication