Here at ASOROCK Watches, a title influenced by means of the breath-taking mountains in Central Nigeria, our love and affection for watches created a wish in us to make a advantageous long-lasting influence on the African continent, representing her in the luxurious watch market of the world by means of being the first international luxurious watch manufacturer out of Africa.

Founded in 2018 by way of younger entrepreneurs and watch fans Ben Iroala (Nigerian American), and Andrew Mutale (Zambian American), we sought to reduce out the excessive retail markup of famous identify brands.

Being avid watch lovers ourselves, who have been obsessed with watches our complete life, we had been fed up with our restricted options due to the inflated excessive mark up expenditures of famous identify brands. It additionally did not assist that we constantly felt like our series was once in no way entire (a trouble all genuine watch lovers can relate to).

It stricken us even greater that we did not have a single watch from an African supply the place we have our roots. All these led to the advent of the ASOROCK vary of watches.

Social Entrepreneurship has been at the core of Asorock Watches operations from inception.

Asorock targets at leveraging enterprise to furnish resource to these in want a mission assertion to “manufacture top rate exceptional watches as leverage to construct free libraries in rural areas throughout the African continent”

Because, “A commercial enterprise that makes nothing however cash is a terrible business.”
― Henry Ford

To assist gain this goal, we partnered with BOOKSFORAFRICA; An enterprise that is specialised in presenting and turning in books of all types to unlucky children throughout villages in Africa. The company assists us in conducting a substantial section of our social accountability duties.

In the close to future, we diagram to format our last intention by using having the basis of our first Youth Complex in a village in Nigeria started. When completed, the Complex will have a library equipped with computer systems outfitted with Wi-Fi and free studying software program and sports activities facilities (such as a basketball court) for the children to find out their talents.

(All names of these that have ordered an Asorock watch will be engraved on a “Thank You” Pillar in the library complex.)

We consider it is our sole accountability to assist play a section into the restoration of the African economy. We graph for the childhood middle to be a location the place youngsters come to learn, interact, share thoughts and discover their hidden talents.

The closing intention of constructing the library and adolescence core is to maximize adolescence improvement and shut the hole of the unemployed youths of the nation. That’s why Asorock Watches is honestly greater than simply some other watch company.

To pinnacle it all off, we have made it our mission to donate to an crucial charity each and every month that stands for a reason we accept as true with in. You can see our music document in the hyperlink beneath to see who we have donated to in the past.


we accept as true with that meals resource and apparel resource are transient however expertise is forever. Just like the historic adage goes “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime”

Not solely do you get an exquisitely crafted watch at an unbeatable price, however you additionally enhance the lifestyles of an african baby and, your identify alongside with all and sundry else that orders a watch will be engraved on a thank you wall in the library complex!

To be a section of this motion in improving the lives of youths in the Africa grassroots please contact below.


To provide you fairly-priced, top class watches at unbeatable prices, ASOROCK took the direct-to-consumer approach. (D2C)

Our portions are crafted from the identical most desirable aspects as different top class watch brands. But we’re obsessed with preserving our supply, distribution, and marketing charges to a naked minimum. This permits us to pass by a long way larger financial savings on to you.

And the first-class of our watches is assured — your ASOROCK timepiece is blanketed by way of an industry-leading two 12 months worldwide warranty. Wherever you are and anything your problem, we’ll make it right.

We may want to proceed congratulating ourselves for our tremendous work, however we’d pick you to ride the Asorock distinction yourself. Our premium-quality watches are ready to be discovered.

We’re bringing transparency to contemporary watchmaking.

By pulling returned the curtains, we’re aiming to do away with enterprise short-cuts and less costly solutions. This dedication does not make us the biggest, nor does it make us the quickest developing company, pretty the contrary.

But we agree with that characteristics like honesty and altruism are desperately wished these days, and that is a basis really worth constructing a employer on.

We use the identical substances and manufacturing requirements as different top class watch brands, however we promote at a fraction of the price.

Some name it stupid, we name it truthful 🙂

When designing our watches, we did now not maintain again on quality. We made positive of five potentialities that differentiate us:

Limited release: Our watches are made with scrupulous interest to element and each and every asorock watch is hand crafted for perfection and very time intensive, as a consequence we launch in constrained pieces.
High-grade Materials: All of our watches are made with the greatest pleasant of substances together with 316L stainless steel, Genuine sapphire crystal (scratch proof), 5ATM water resistant. Our watches are constructed to last.
2 12 months constrained warranty: If at every time you run into a trouble with your Asorock timepiece, we will restoration it for you!
Competitive pricing: We provide our watches at a charge much less than half of of what our opponents cost for watches of the identical category.
Social benefit: Purchase of any Asorock watch does extra than simply get you compliments. It additionally goes towards assisting create a higher basis for the youths in Africa.


As rings fans and noticing the unfair markup on customized pieces, we determined to take things into our personal palms and craft top rate customized portions at honest less expensive expenses except the exorbitant markup on typical pieces. Which used to be the equal purpose that drove us into beginning our luxurious wristwatch line.

Thus we are blissful to announce we now grant customized rings making services. From chains to rings to some thing your creativeness thinks of we will convey your thoughts to life.

From easy rings to iced out moissanite VVs diamond pendants, our group of professional jewelers right here at Asorock Customs can create whatever your thinking can imagine.

Read on under to see how it works and really supply us with the statistics and we will ship you a quote for your customized rings piece and paintings to confirm.

Browse our modern-day work on Instagram and get stimulated for your subsequent piece.

Our group is made up of the most professional palms in the customized earrings industry. We delight ourselves in discovering the great jewelers and goal to be a main identify in the customized rings enterprise and we can solely do that with wonderful craftsmanship and our groups talent.

We understand first hand that best matters. Thus all our merchandise solely use the greatest materials. The gold, platinum and diamonds that we use in crafting our portions are all required to meet and exceed the excessive exceptional we purpose to be regarded for.

Simply Provide us with the facts under and we are going to ship you a quote for your customized earrings piece. Please be organized to consist of as many small print as you can in your inquiry under such as:
What would you like us to customized make for you?
Do you prefer your customized made earrings iced out with diamonds? If so, the place would you like the diamonds?
What sorts of diamonds would you like to use?
Desired size, particular dimensions, height, width or length?
Can you grant any useful diagram snap shots of the customized earrings you choose made?